Tokyo Foxtrot
Customers struggled with sizing clarity and the purchase flow was disjointed, impacting conversion rates.
Overview
A Shopify UX and operations improvement project focused on product detail UX, sizing clarity and smoother purchase flows.
Challenge
Customers struggled with sizing clarity and the purchase flow was disjointed, impacting conversion rates. The operational backend also lacked the necessary hooks to efficiently process orders that required specific sizing verifications, leading to customer support bottlenecks.
Solution
A targeted UX overhaul focusing on product detail pages, sizing guides and a smoother checkout experience. We integrated clear, visual sizing charts and streamlined the selection process, while also improving the operational dashboard for the fulfilment team.
Outcome
- Improved clarity around sizing.
- Made the purchase flow more structured, directly supporting better conversion.
- Reduced customer support queries related to fit and sizing.
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